{"id":896,"date":"2019-09-23T22:57:38","date_gmt":"2019-09-24T03:57:38","guid":{"rendered":"https:\/\/2019.guadalajara.wordcamp.org\/?post_type=wcb_session&#038;p=896"},"modified":"2019-11-19T15:12:03","modified_gmt":"2019-11-19T21:12:03","slug":"event-traking-con-google-analytics-y-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/guadalajara.wordcamp.org\/2019\/session\/event-traking-con-google-analytics-y-wordpress\/","title":{"rendered":"Event Traking Con Google Analytics y WordPress"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"302\" src=\"https:\/\/i0.wp.com\/2019.guadalajara.wordcamp.org\/files\/2019\/09\/Guillermo-Camarena-2-1024x512.png?resize=604%2C302&#038;ssl=1\" alt=\"\" class=\"wp-image-899\" srcset=\"https:\/\/i0.wp.com\/guadalajara.wordcamp.org\/2019\/files\/2019\/09\/Guillermo-Camarena-2.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/guadalajara.wordcamp.org\/2019\/files\/2019\/09\/Guillermo-Camarena-2.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/guadalajara.wordcamp.org\/2019\/files\/2019\/09\/Guillermo-Camarena-2.png?resize=768%2C384&amp;ssl=1 768w, https:\/\/i0.wp.com\/guadalajara.wordcamp.org\/2019\/files\/2019\/09\/Guillermo-Camarena-2.png?resize=500%2C250&amp;ssl=1 500w\" sizes=\"auto, (max-width: 604px) 100vw, 604px\" \/><\/figure>\n\n\n\n<p>Las campa\u00f1as pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp&#8217;s etc) la idea es ense\u00f1ar c\u00f3mo podemos medir esas conversiones desde WordPress, para impulsar el crecimiento de las campa\u00f1as.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Las campa\u00f1as pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp\u2019s etc)<br>La idea de la pl\u00e1tica es ense\u00f1ar c\u00f3mo podemos medir esas conversiones desde WordPress para impulsar el crecimiento de las campa\u00f1as.<\/p>\n\n\n\n<p>Si tienes alguna de estas preguntas, esta pl\u00e1tica es para ti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00e9 es una conversi\u00f3n y c\u00f3mo trackearla (medirla) en Google Analytics.<\/li><li>Cu\u00e1les son las conversiones m\u00e1s comunes .<\/li><li>Como trackeo eventos espec\u00edficos desde WordPress (Formularios, llamadas, WhatsApps)<\/li><li>C\u00f3mo medir objetivos de Google Analytics desde WordPress, tales como una llamada, un email, y un WhatsApp<\/li><\/ul>\n\n\n\n<p><strong>Nivel de conocimientos del p\u00fablico:<\/strong> Intermedio &#8211; Avanzado<\/p>\n\n\n\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link\" href=\"https:\/\/2019.guadalajara.wordcamp.org\/entradas\/\">\u00a1Compra tu boleto ahora!<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las campa\u00f1as pagadas de marketing digital funcionan con base en conversiones (llamadas, formularios, WhatsApp&#8217;s etc) la idea es ense\u00f1ar c\u00f3mo podemos medir esas conversiones desde WordPress, para impulsar el crecimiento de las campa\u00f1as.<\/p>\n","protected":false},"author":16258383,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1572121800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2019.guadalajara.wordcamp.org\/files\/2019\/11\/Guillermo-Camarena-Event-Tracking-con-GA-y-WP.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2019\/11\/14\/guillermo-camarena-event-tracking-con-google-analytics-y-wordpress\/","_wcpt_speaker_id":[893],"footnotes":""},"session_track":[23,24],"session_category":[59],"class_list":["post-896","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-track-1","wcb_track-track-2","wcb_session_category-tecnico"],"jetpack_shortlink":"https:\/\/wp.me\/pbaLNg-es","jetpack_sharing_enabled":true,"session_date_time":{"date":"26\/10\/2019","time":"3:30 PM"},"session_speakers":[{"id":"893","slug":"guillermo-camarena","name":"Guillermo Camarena","link":"https:\/\/guadalajara.wordcamp.org\/2019\/speaker\/guillermo-camarena\/"}],"session_cats_rendered":"T\u00e9cnico","_links":{"self":[{"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/896\/revisions"}],"predecessor-version":[{"id":1062,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/896\/revisions\/1062"}],"speakers":[{"embeddable":true,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/893"}],"author":[{"embeddable":true,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/memopalomas"}],"wp:attachment":[{"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=896"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=896"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/guadalajara.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}